Serial entrepreneur John Osher reveals how he built Spinbrush from spinning lollipops into a $475 million acquisition by Procter & Gamble, becoming the world's best-selling toothbrush.
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Price products on market demand, not cost: Osher charged $4.99 for 19-cent earrings whilst competitors charging 39 cents sold nothing.
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Scrapped 400,000 defective units to protect brand integrity, then redesigned the toothbrush waterproof within weeks to maintain quality.
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Positioned Spinbrush as acquisition target by licensing Crest name first, making P&G want to buy rather than being pitched to sell.
"Find a way. As an entrepreneur, that is your job. You will come across issues and roadblocks that are different from others." - John Osher