Proven, Better, New: Mark Pincus on the Rules of Product Innovation

The Knowledge Project

Listen on: Spotify | Apple Podcasts | Podlink (1 h 10 m)

Topics: Leadership | Product | Startups | Technology

Zynga founder Mark Pincus shares his product innovation framework that turned a failing game into $180M revenue.

●	The "Proven Better New" framework: copy proven features, improve measurably (like no download), innovate on one atomic unit.

●	Build failure machines not MVPs - test hundreds of ideas daily at the top of the funnel before building anything viable.

●	Great consumer products must solve unexpressed human needs and earn a spot on your iPhone's home screen to reach billion-dollar value.

"Know your goal or suffer a death by a thousand compromises." - Mark Pincus