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a16z Podcast
Jun 24, 2026
Leadership
Startups
Product
Listen on: Spotify | Apple Podcasts | Podlink (29 m)
Topics: Leadership | Product | Startups
Jack Altman, CEO of Lattice, explains how to identify and achieve product-market fit through measurable signals and systematic customer feedback.
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Product-market fit manifests as organic growth, high retention rates, and customers actively referring others without prompting from the company.
The best way to find product-market fit is talking to customers constantly, asking what they'd build if they had your engineering team.
Companies should focus on one core use case initially rather than building multiple features, as narrow focus accelerates finding fit.
"Product market fit is when customers are pulling product from you." - Jack Altman