How Wix Built a $100M Marketing Machine

The Twenty Minute VC

Listen on: Spotify | Apple Podcasts | Podlink (53 m)

Topics: Marketing | Product | Startups | Strategy | Venture Capital

Wix CMO Omer Shai reveals building $100M marketing engine and ditching LTV for Time ROI metric.

●	Replace LTV with Time Return on Investment.

●	Balance brand and performance marketing.

●	Identify next growth channels early.

"LTV is BS." - Omer Shai