How to align product work to business goals

The Product Experience

Listen on: Spotify | YouTube | Apple Podcasts | Podlink (37 m)

Topics: Leadership | Product | Startups

Corinna Stukan (CEO, Bizzy) reveals how product leaders connect daily work to revenue goals, avoiding misalignment traps.

Create metrics one-pager linking company goals to product indicators.

Adapt prioritisation to growth, acquisition, or cost-control modes.

Frame initiatives highlighting commercial impact over UX improvements.