He Built a $125M Brain Food Brand With Just 10 People

The Foundr Podcast with Nathan Chan

Listen on: Spotify | Apple Podcasts | Podlink (50 m)

Topics: Marketing | Product | Startups

Will Nitze scaled IQ Bar to $125M revenue with 10 people using lean operations and retail breakthroughs.

●	Avoid bootstrapping in CPG; raise less money more often.

●	Run hub-and-spoke model with agencies for scalability.

●	Prioritise retail after e-com for maximum volume.

"Bootstrapping is the worst thing you can do in the CPG space." - Will Nitze