Figma CEO on How Anyone Can Get Good at Design in the AI Era

Behind the Craft

Listen on: Spotify | Apple Podcasts | Podlink (41 m)

Topics: AI | Product | Startups | Technology | UX/UI

Figma CEO Dylan Field explains how AI reshapes design, why taste and craft still matter, and how anyone can get better at design in the AI era.

Taste is about clear preferences and articulating what you are and are not going for, while craft is pushing work to fit together across all levels of abstraction.

AI outputs are starting points, not final products; designers must iterate, diverge, and converge to shape raw outputs into intentional, high‑quality work.

Figma is evolving into a visual-first platform where design can act like code, enabling pull requests to production and tighter loops between design, code, and customer feedback.

"Taste is really about navigating the possibilities of what's out there and having preferences that are really clear that you can articulate." - Dylan Field