A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini

Masters of Scale with Reid Hoffman

Listen on: Spotify | Apple Podcasts | Podlink (36 m)

Samsung CDO Mauro Porcini outlines their AI-driven design blueprint to prioritise humanity over commoditised tech.

●	Designers act as humanity's voice via four pillars: live longer, better, loud, and on.

●	Blend human-AI perspectives to create original designs, avoiding AI commoditisation.

●	Shift from form follows function to form and function follow meaning for personalised tech.

"Ultimately, AI can do the most human thing of all, give us back the happiness we’ve lost over time." - Mauro Porcini